منابع مشابه
Research on Corporate Image Orientation
Corporate image orientation is the base of corporate image planning and the first step to implement CIS (Corporate Identify System) designing. According to different schemes and design aims, strategies adopted by corporate image orientation are different. Generally speaking, we can adopt demand adaptation, reciprocal thinking, dominance prominence, reorientation and improving the occasions to i...
متن کاملThe Mediating Role of Corporate Image on the Relationship between Corporate Social Responsibility and Firm Performance: An Empirical Study
This study attempted to investigate the effects of corporate social responsibility on firm performance. It also tried to identify the mediating role of corporate image on the relationship between corporate social responsibility and firm performance. This research collected data on latent constructs through a questionnaire administered survey of managers across a spectrum of industries in Bangla...
متن کاملexamining influencing factors on corporate image of governmental banks
in this paper the concept of corporate image has examined in detail and a complete discussion devoted to the presentation of three trends discernable in corporate image literature .in the later steps the influencing factor on corporate image are considered and examined. contrary to the studies fulfilled in other countries, the research results show that in iran fulfillment of social responsibil...
متن کاملPromoting Corporate Image: A Reflection on Green Supply Chain Management Approach
Corporate image is an important organizational resource that enables to create, strengthen and sustain competitive advantage. Different antecedents have been identified for corporate image in the literature including quality of products and services, consumer consideration or distribution system. Green supply chain management appears to be an antecedent of corporate image too. This study examin...
متن کاملExpressing Identity and Shaping Image: The Relationship Between Corporate Mission and Corporate Sponsorship
Despite the popularity of sponsorship-linked marketing programs, we know little about how firms form sponsorship policies. This article describes a corporate identitysponsorship policy link and offers empirical support for it via a mixed method research design. Content analysis of 146 Fortune 500 companies’ online sponsorship policies and mission statements is followed by cluster, factor and mu...
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ژورنال
عنوان ژورنال: Journal of Service Research
سال: 2015
ISSN: 1094-6705,1552-7379
DOI: 10.1177/1094670515584146